Norris founded Bayshore Communications, and turned the company over to his wife Athena when he accepted a post with the New Jersey Department of Education, working for Commissioner Bret Schundler.

Before this, Norris served as a sales, marketing and communications consultant for businesses in Cape May County, NJ. Norris worked with the ten person Sales and Marketing team at Morey's Piers, Beachfront Waterparks and Resorts. Under his direction, overall Group Sales has increased by 92% over a four year period of sustained growth. As the Director of Marketing, Norris initiated a wide array of successful projects in research, public relations, online marketing, social media, events, direct marketing and marketing partnerships.

Over the same period, Norris worked with the founders of NewsFutures, a small "prediction market" services provider, as the sales lead to gain consulting engagements with such giants as Dow Chemical, Frito-Lay, Pfizer, and the United State Air Force, and introduced the new technology on national television. Norris' other clients include the Congress Hall Hotel and Sea Tow Cape May.

Prior to starting Bayshore Communications, Norris was hired by Ross Perot as a Business Development executive for Perot Systems, an international provider of technology enabled business solutions (recently sold to Dell). He specialized in Customer Relationship Management (CRM) and served clients such as Saks Fifth Avenue and AT&T. Then, as a Vice President of Magnet Communications, he contributed to successful sales presentations to IBM, and led the e-Learning Group, serving clients such as Walden University and The Thomson Corporation.