Norris provided sales, marketing and communications services for leading New Jersey hospitality and leisure companies such as Cape Resorts Group and Morey's Piers, Beachfront Waterparks and Resorts. Under his direction, overall group sales at Morey's Piers increased by 92% over a four year period of sustained growth. Norris initiated a wide array of successful projects in research, public relations, online marketing, social media, events, direct marketing and marketing partnerships.

Over the same period, Norris worked with the founders of Lumenogic, the leading providor of enterprise-grade online prediction markets, idea markets, innovation competitions and other engaging "crowdsourcing" techniques, to gain consulting engagements with such giants as Dow Chemical, Frito-Lay, Pfizer, and the United State Air Force, and introduced the new technology on national television. Other clients include the Mid-Atlantic Center for the Arts and Sea Tow Cape May.

Prior to starting Bayshore Communications, Norris was hired by Ross Perot as a Business Development executive for Perot Systems, an international provider of technology enabled business solutions (recently sold to Dell). He specialized in Customer Relationship Management (CRM) and served clients such as Saks Fifth Avenue and AT&T. Then, as a Vice President of Magnet Communications, he led the e-Learning Group, serving clients such as Walden University and The Thomson Corporation.

With Masters degree from the University of Pennsylvania, Norris taught college courses at Atlantic Cape Community College, organized numerous educational and cultural events in Cape May, including the Art Kane Photo Workshops, Elderhostel, and the Cape May Music Fesitival in association with the Mid-Atlantic Center for the Arts. Most recently, Norris is leading an effort to restore the historic Fishing Creek School as a community center.